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March 10-17: St. Patrick's Day Campaign; March 17: St. Patrick's Day; Relevant, timely and seasonal messaging can help boost traffic safety communication efforts. We offer themed material for St. Patrick’s Day that encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home. Themed material for St. Patrick’s Day encourages people to not get behind the wheel after drinking and to plan for a safe, sober ride home. Mar 10, 2025 - Mar 17, 2025 If you plan to drink this St. Patrick’s Day, plan ahead for a safe way home,” said Dr. Steven Cliff, NHTSA’s Deputy Administrator. According to NHTSA, 11,654 people were killed in drunk-driving crashes in 2020. On average, one person was killed in a drunk driving crash every 45 minutes in 2020. Walking while intoxicated can also be deadly. 2024 St Patricks Day Social Media Playbook 4 of 15 Campaign Overview St. Patrick’s Day Campaign Summary While impaired driving is a significant danger on the road year-round, the St. Patrick’s Day holiday period is particularly deadly. The goal of the St. Patrick’s Day campaign is to encourage positive behaviors St. Patrick’s Day 2025 celebrations will take place across the country on and around Monday, March 17. The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and South Carolina Department of Public Safety (SCDPS) urge drivers to remember that drinking and driving is deadly and never an option. During last year’s St. Patrick’s Day impaired driving enforcement campaign, officers statewide arrested 935 motorists who were DWI, issued 24,699 tickets — 4,600 of which were for speeding This year, the NHTSA will start promoting anti-drunk driving messages on March 11th. The campaign will continue until St. Patrick’s Day on March 17th. The NHTSA will be conducting paid advertising on social media in an effort to reach more people. They’re urging people to play it safe during the upcoming holiday. According to the National Highway Traffic Safety Administration (NHTSA), 290 people lost their lives in alcohol-related crashes during the St. Patrick’s Day holiday period between 2018 and 2022. In 2022 alone, 74 people were killed, and the risk increases at night—38% of drivers involved in fatal crashes between 6 p.m. and 5:59 a.m. on St Transportation’s National Highway Traffic Safety Administration’s (NHTSA) safety initiative wants to educate the public about the importance of sober driving. NHTSA’s national Buzzed Driving Is Drunk Driving prevention campaign urges drivers to understand the importance of sober driving, and to help get drunk drivers off the road. St. Patrick's Day weekend is proven to be a particularly dangerous weekend for drivers, with 47% of drivers involved in a fatal crash after midnight being impaired, according to the National Author: NHTSA Created Date: 01/12/2022 10:31:00 Title: St. Patricks Day 2022 Buzzed Driving Press Release Keywords: NHTSA, St. Patricks Day, Buzzed Driving is Drunk Driving WASHINGTON – This weekend, the nation will observe St. Patrick's Day, an international holiday that is commonly associated with drinking at bars and pubs. To ensure public safety, the U.S. Department of Transportation’s National Highway Traffic Safety Administration is reminding everyone that Buzzed Driving Is Drunk Driving. 2022 St Patricks Day Social Media Playbook 4 of 17 Campaign Overview St. Patrick’s Day Campaign Summary The goal of the St. Patrick’s Day campaign is to encourage positive behaviors while observing the celebration, like designating a sober driver, calling a ride and ultimately not driving under the influence. Objectives St. Patrick’s Day can be a dangerous day on America’s roads due to increased alcohol consumption and drunk driving. There were 272 lives lost in drunk-driving crashes over the holiday period (6:00 p.m. March 16 to 5:59 a.m. March 18) between 2017 and 2021. During the 2016-2020 St. Patrick’s Day holiday period (6 p.m. March 16 to 5:59 a.m. March 18), 287 lives were lost in drunk-driving crashes. In 2020, more than 11,000 people in our country died in drunk-driving crashes, and every single one of those deaths was preventable. Why it worked: It leveraged an iconic brand mascot, created a sense of exclusivity with a limited-edition product, and played into the fun, lighthearted nature of St. Patrick’s Day. Jameson: St. Patrick’s Eve. In 2024 St Patrick's Day fell on a Sunday. Jameson Irish Whiskey took a bold step by introducing St. Patrick’s Eve, a new holiday Title: NHTSA 2024 Communications Calendar Author: National Highway Traffic Safety Administration and U.S. Department of Transportation Subject: NHTSA 2024 Communications Calendar St. Patrick Day tends to be one of the deadliest days of the year on U.S. roads, according to National Highway Traffic Safety Administration Statistics. The 2021 St. Patrick's Day period resulted This St. Patrick’s Day, and every day, plan for a sober and safe ride to and from any celebration. St. Patrick’s Day is one of the deadliest days on our nation’s roads. There were 272 lives lost in drunk-driving crashes during the holiday period (6:00 p.m. March 16 to 5:59 a.m. March 18) between 2017 and 2021.
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